In case you didn't know, here's the crazy thing about Amazon: it isn't really known for turning a profit. Just think about that for a second. The company that wants to you sell everything, get it to you by any means necessary and serves as the backbone for a considerable chunk of the internet doesn't usually make money at the end of the day. And even with that financial truth entered into the record, people -- from Wall Street types to armchair prognosticators -- cheer whenever Amazon avoids losing as much money in a quarter as they expect it to. Today is not one of those days.